Broadcast Emails

The broadcast marketing system developed by Milestone is available as an integral part of our e-commerce solution, or as a stand-alone email marketing tool. The features of this powerful email marketing tool can be summarised as follows:

Collect and database email addresses and profile information by encouraging site visitors to sign up to newsletters, enter competitions or register for site membership.

Collect email addresses from your site

Collect and database email addresses and profile information by encouraging site visitors to sign up to newsletters, enter competitions or register for site membership.

Import databases of email addressees and other profile information (names, addresses, post codes) from other sources such as third party mailing lists or other customer records.

Import mailing lists and existing databases

Import databases of email addressees and other profile information (names, addresses, post codes) from other sources such as third party mailing lists or other customer records.

Filter email addresses by subscribe date, post codes, products purchased or other element of a customer profile to create highly targeted email marketing campaigns and promotions.

Create targeted mailing lists

Filter email addresses by subscribe date, post codes, products purchased or other element of a customer profile to create highly targeted email marketing campaigns and promotions.

Send simple text email messages or created high impact, professional HTM email campaigns. Choose from HTML email templates and add your own text and images using our content management system.

Broadcast HTML and Text emails

Send simple text email messages or created high impact, professional HTM email campaigns. Choose from HTML email templates and add your own text and images using our content management system.

Automate the management of customer requests to opt out from receiving future emails and promotions. This is an essential element of email marketing and will help to eliminate the risks of being blacklisted for SPAM.

Manage unsubscribe requests

Automate the management of customer requests to opt out from receiving future emails and promotions. This is an essential element of email marketing and will help to eliminate the risks of being blacklisted for SPAM.

Analyse the success of email marketing campaigns by tracking the successful delivery of emails, the number of emails opened and any resulting increases in the volume of site traffic or sales.

Report on open rates, unsubscribe requests and sales generated

Analyse the success of email marketing campaigns by tracking the successful delivery of emails, the number of emails opened and any resulting increases in the volume of site traffic or sales.