Type of Information Collected
When you visit our Web Site, we do not collect any personally identifiable information without your consent. We may collect and store information from you that you voluntarily choose to give us or enter on our Web Site, including, but not limited to, “personally identifiable information” such as your name, address, e-mail address, and phone number. Our primary purpose in collecting and processing your personally identifiable information is to provide you with the services you request or to personalize product information and offers for you.
Security and Use of Information
We are dedicated to the security of your personally identifiable information and we take commercially reasonable precautions to maintain that protection. If you need to provide personal information to access features or services, we will clearly disclose how the information will be used.
We may also use your personally identifiable information to provide you with additional information about our products and services and to send you information on other products and services that may be of interest to you. If so, we will state this in the area of our Web Site where we collect information for these purposes.
For the purpose of online credit card transactions we use PCI compliant payment gateways to process card details and payments. We do not store credit card details.
We do not sell, trade or rent your personally identifiable information to others. However, we may share your personally identifiable information with our other affiliates, our agents, contractors or business partners located in the United Kingdom or the Republic of Ireland and/or any other country, in order that they may perform services for us. For example, your personally identifiable information may be shared (i) with contractors we use to support our business (e.g. fulfilment services, technical support, delivery services, and financial institutions), or, (ii) in connection with the sale, assignment, or other transfer of the business of this Web Site to which the information relates, or (iii) where required by applicable laws, court orders, or government regulations.
However, as our company changes and grows, we might sell or buy companies, subsidiaries, or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that Milestone Ecommerce Ltd or substantially all of its assets are acquired, customer information will, of course, be one of the transferred assets.
In addition, since we conduct research on users’ demographics, interests and behaviours based upon information provided to us during use of our Web Sites, we may combine your information with information collected from other individuals to produce anonymous, aggregated statistical information. Aggregated data does not include personally identifiable information. We use this demographic information, such as the percentage of male or female visitors, or the percentage of visitors within certain age brackets, to improve the content of our site. We also may share this anonymous, aggregated information, which does not identify particular individuals or associate particular individuals with illnesses or conditions, with partners or other third parties.
Milestone Ecommerce Ltd also uses physical and managerial procedures to attempt to safeguard your personally identifiable information, however we cannot guarantee that it is completely secure from people who might attempt to evade security measures or intercept transmissions over the Internet. We cannot guarantee the privacy of transmissions (including, e-mail communications) to and from our Web Sites.
Our Retention of Your Personally Identifiable Data
Once you have provided personally identifiable information to Milestone Ecommerce Ltd, we will store and maintain the information you have volunteered unless and until you direct us not to do so, or for so long as we are required by law. Our retention of your data allows us to continue providing you with highly personalized services without interruption.
Milestone Ecommerce Ltd believes that choice is one of the most important privacy principles. You have the choice not to submit any personally identifiable information to us (although under such circumstances you would be unable to participate in all aspects of our Web Site). If, after you have elected to receive information, you decide you would like to be removed from the distribution list, there are e-mail and telephone options to unsubscribe.
Cookies are small pieces of information that a web site places on an individual computer’s hard drive. Cookies remember certain information that a web site can then use to make communication between your browser and the site more efficient. Cookies are standard technology in the Internet industry and may be used by our Web Sites. Milestone Ecommerce Ltdwill only be able to read those cookies that we place on your hard drive; we cannot access or read any other information.
The use of advertising cookies sent by third-party servers is also common in the Internet industry. Milestone Ecommerce Ltd has no control over, and cannot protect against, the practices or policies of other web sites.
A “clickstream” or “clickstream data” reflect the specific web pages visited by an individual user, and, importantly, the manner or traffic pattern by which a user moves from one web page to another. We track such information only within our Web Site; we specifically do not track any clickstream activity outside of the Milestone Ecommerce LtdWeb pages.
We track and use this information to understand how our users’ habits are similar to or different from one another and specifically to personalize the content, banner ads and promotions that you and other users will see on our Web Site.
Clickstream data does not contain or reveal any personally identifiable information about the user.
An Internet Protocol (IP) address is a number that is automatically assigned to your computer by your Internet Service Provider (ISP) whenever you log onto the Internet. Like other Internet sites, Milestone Ecommerce Ltd may use IP addresses to collect aggregate and anonymous information about the number of visitors and site usage. To guarantee your privacy, your IP address is not linked with personal information about you. Milestone Ecommerce Ltddoes reserve the right, however, to use IP addresses to identify individuals who threaten our Web Site, service or customers.
Surveys and Competitions
From time to time, we may ask for personally identifiable information when you complete a survey or enter a competition. In these instances, we will clearly describe the purpose for collecting such information, as well as intended uses.